Accounting firms aren’t falling for phishing because someone clicked carelessly, they’re being targeted because the job runs on constant pressure. Tight deadlines, broken portals, impatient clients, cash-flow stress, and month-end that never ends create the perfect opening for cybercriminals. Attackers don’t need advanced hacking tools, they simply wait for you to be tired, rushed, or juggling ten things at once. One “urgent instruction,” one “payment release,” one “SARS confirmation,” and the trap is set. Phishing succeeds not through incompetence, but through timing and criminals are exploiting the realities of accounting work with precision.

Pricing is not just about numbers. For Chartered Business Accountants in Practice, it is one of the most strategic decisions you will ever make. The right pricing builds trust, demonstrates value, and creates sustainable profitability. Whether you use hourly rates, fixed fees, tiered service packages, value-based pricing, or retainers, the goal is the same: to align your fees with the outcomes and clarity your clients expect. When done well, pricing stops being a battle over costs and becomes a partnership built on results, transparency, and long-term success.